In recent years, the foreign trade decorative painting industry has faced numerous challenges, and cultural innovation has become the key for enterprises to "break through". For example, Jiangsu Chenyu Cultural Artworks Co., Ltd. has integrated elements such as metal and tree bark into traditional oil paintings. Its MH series of decorative paintings has completed six generations of upgrades, and more than 100,000 copyrighted works have laid a solid foundation for expanding into international markets. Overseas clients are more willing to cooperate due to copyright protection, leading to a significant increase in sales.

Some enterprises develop products according to the cultural preferences of different markets. In the domestic market, decorative paintings featuring famous mountains and rivers with auspicious meanings are bestsellers; the European and American markets favor elements such as natural landscapes; when  (expanding into) the Middle Eastern market, works are designed with golden shimmer and characteristic decorative patterns based on local preferences. At the same time, enterprises actively obtain licenses for popular cartoon IPs, integrate cultural elements, and enrich product types.

Driven by the development of the decorative painting market, the photo frame market has also expanded simultaneously. To match the style of decorative paintings, photo frames continue to innovate in materials and design. Materials such as solid wood, metal, and plastic are combined with diversified designs to meet the needs of different consumer groups. From traditional simplicity to modern grandeur, from retro styles to personalized customization, photo frames are no longer just auxiliary items but form a complete artistic display together with decorative paintings. Cultural innovation has not only opened up new paths for the foreign trade decorative painting industry but also injected new vitality into the photo frame market, promoting the collaborative development of the two.